Objective

As Scentco was establishing the Smencils Brand when pitching to Walmart, a need for in-depth yet disciplined style guides were needed so that our products were consistent when they reached in-store shelves.

 

Before that, such a thing didn't exist so packaging and product design inconsistencies kept occurring resulting in mistakes when we reached the sampling stage for stationery products.

So I built a full brand logo style guide for all Scentco stationery products including, Smencils, Smens, Smarkers, and Smellies.

 

On top of that, I built template styles guides for all stationery products, this consisted of packaging dielines, display dielines, pencil stickers, pen transfers, markers transfers, etc.

 

Once it was implemented, mistakes were more detectable and minimized during the file exporting phase to our suppliers.