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Lemon Grove City Rebrand
Objective
This project was an environmental design project to redesign the brand and environmental applications of the City of Lemon Grove, this was a collaboration done with fellow designer, Amy Felix Dang.
The new logo concentrated on modernistic and contemporary influences in order to develop a fresh appearance in comparison to the logo that was in current use.
The art direction was meant to accommodate the city's motto, "best climate on climate on earth. The deliverables for the project were intercity events, signage, light poles, banners, construction fence wrappings, electrical boxes, and bus stop benches.
Creative Director
Kim Minae
Partner
Amy Dang Felix
Client
City of San Diego, City of Lemon Grove
Year
2016
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