Objective

Pretty Ugly Fruits is a marketing campaign project that follows the No Food Waste Campaign.

It consists of an informative website  with an accompanying brand can inform a public audience about how to combat excessive food waste by promoting good habits and alternative ways of disposal.

 

This campaign concentrates on childhood pickiness based on the assumption that most children don't eat their foods because it looks ugly.

 

But what if there was a way to make said foods look cuter?

To contradict this, a series of deformed fruits were designed with friendly features and soft colors as a way to promote the prettier aspects of ugly fruit to children.

 

The main website was designed for the purpose to allow both children and their parents to access easy family recipes to cook child friendly meals, play games, and learn tips and trick to combat food pickiness.