Objective

Marketing in Gaming is an infographic-based project that researches marketing techniques towards consumerism in the video game industry.

From printed-based media through posters and magazines, to digital-based media through web design, three aspects were concentrated on: appealing to the ages of children to adult, following guidelines meant to fit the specific needs of consumers, and creating a non-corporeal character for the consumers to relate.

All of these revolve around the needs, expectations, and specifications that have been arranged for consumers in the gaming industry.

​

Click here to view the Case Study Manual PDF File: link