Objective

New York Toy Fair is an annual large major trade show for the toy and youth entertainment industry.

It's a large, trade-only event where manufacturers, retailers, distributors, and other industry professionals gather to showcase new products, build business connections, and explore industry trends.

This year, Scentco used a 30ft x 50ft space to showcase it's entire catalog of both new and popular toy and stationery products.

 

I was tasked to design the booth's wallpaper designs, product placement, and signage.

 

The entire set up was produced using showroom gogo panels, a Roland Plotter Printer, hand cut foamboard signage, fabric walls sourced from a printer.

 

I was also tasked with building an easy to follow manual so that my co-workers would know how to assemble everything when they arrived to the show for setup, here is a link to the manual: link