Objective

The 2019 Graduation Tax-Free Sale Weekend is a year marketing campaign sent to graduating students to inform them about the discounts and deals for eletronic goods at Aztecnology section of the SDSU Bookstore. 

Aztecnology is known to sell all kinds electronics from Apple speakers to Dell laptops.

Marketing assets were made with celebratory graduation motifs to attract the graduating class of 2019.

These assets consisted of table toppers, social media graphics, e-mail blasts, digital displays, and tall signs.

Creative Director
Ricardo Rojo