Objective

Breathe Easy is a packaging design project that is a good aid kit that has not existed till now.

An allergy aid kit, this one concentrates around a common form of allergen: cats.

It uses single dieline package that has no adhesive to hold its structure together.

It's able to hold a collection of products that contribute along the lines of preventing allergy symptoms such as runny noses, itchy eyes, and anaphylactic suffocation.

Most of these products are medication ​and they definitely require a form of informative instruction, so pictorial icons and diagrams were used to both label symptoms people could experience.

To keep it straight forward a limited color palette of three color was used.

Creative Director
Gary Benzel