SOUL MUCH Food

Objective

Requested by 2 entrepreneur students from San Diego State University, that had asked the Design Studio class of 2017 to create their brand identity for their startup business.

SOUL MUCH is a women led startup venture that has found a solution to restaurant food waste by repurposing what would have been food waste into healthy snacks such as cookies.

They wanted to appeal to a millennial, urban generation who show an interest in health and social change.

Deliverables consisted of a Logo Design, Packaging Designs, Web Design, apparel branding, and stickers.

Creative Director
Gary Benzel