Objective

The New Registration Timeline is a marketing campaign meant to inform the student body and personnel of San Diego State University about the adjustments that will be applied to the University's registration timeline for the upcoming year. 

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Requested by San Diego State University and Aztec Shop LTD. the Design Studio class of 2017 were asked to create multiple applications of digital and physical promotions for the campaign. 

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My inspiration for the campaign's branding is based off of the concept of constantly reminding students about the registrations frequent changes through habitual reminders. 

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This resulted in utilizing a common habit people use in order to prevent forgetfulness, by tying some string around your finger in a knot.

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Deliverables included postcards, social media posts, outdoor signage, web banners, posters, coffee sleeves, and store vinyl displays.