
O.M.G. Snuggle Me! Sleeping Bag Series
Objective
For Scentco Inc., the main concept for O.M.G. Snuggle Me! was to make a blind bag series of food scented 10" plush animals that came with it's own sleeping bag.
The packaging was designed to show the very expressive eyes to entice customers. Each animal plush was designed to represent what food they smelled like. To further encourage consumer to collect the entire series, an info sheet was added to bags where it had an adoption certificate and back stories for each of the characters.
The scents for this line are Watermelon, Birthday Cake, Neapolitan, Banana, Pineapple, Blueberry, Choco Pudding, Creamsicle, Cinnamon Roll, Grape Jelly, Cotton Candy, and Raspberry.
I was also the model used for lifestyle photography and the promotional video, you can find them here on Amazon: link
O.M.G. Snuggle Me! has been showcased at the following Toy Shows: Dallas Toy Show 2022, New York Toy Fair 2023, Toyfest 2023, Astra 2023, Astra 2024, Toyfest 2024, and New York Today 2024.
O.M.G. Snuggle Me! series has won the following awards: Tilly Wig Awards Best Children's Products 2021, Creative Child Awards Seal of Excellence 2022, Creative Child Awards Kids' Product of the Year 2022
Creative Director
Keli Colombini
Photography
Jeffrey Will
Company
Scentco Inc.
Year
2019