Objective

Aztecs Rock Hunger is a marketing campaign for the campus-wide food drive that is held during every fall semester at San Diego State University.

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During this campaign, students, faculty, staff, residents, and visitors alike are encouraged to donate non-perishable food items and however much they want in monetary donations when they buy from SDSU Dining locations or the SDSU Bookstore. 

 

For every $1 that is donated, the local food back can provide 6 lbs. of food for hungry San Diegans, including fresh produce, a welcomed, healthy alternative. 

The theme for this year's campaign branding involved the year of the hearts, where the main focus of the campaign is to emphasize love and health for those in need.
 

Deliverables included web and social media assets, outdoor signage, and mini signage for the donation boxes.